In most companies, Engineering and Sales & Marketing exist in their own silos. Engineering is a detail-oriented job and so, engineers can be narrowly focused; they may believe that if they build a better mousetrap, the product will sell itself. But products do not sell themselves, and that’s why it’s so important for dialogue to exist between these two departments.
The Big Bang Theory is more than just a funny show. Watch closely and you’ll find loads of lessons for normal’s attempting to lead a team of nerds. Among them:
Lesson One: Make sure you get the details right.
It looks impressive. A table full of engineers, all with their laptops open, ready to meet and take notes. It looks impressive, but it’s actually very inefficient.
From Silicon Valley to academia, experts are realizing that allowing people to bring a laptop into a space set aside for some other purpose yields less than desirable results.
Like everyone else, you may have your smartphone on the table in front of you during every meeting. There’s an important email you’re waiting to receive, a crucial call you don’t want to miss, or maybe you want to be ready to look something up to add to the discussion. Whatever the reason, you’re multi-tasking. You even give yourself a quiet pat on the back for getting double the work done.
You’ve just been hired or promoted to lead a team you quickly realize has some major problems. What should you do?
First figure out what brand of dysfunction your team has adopted. Organizational psychologist and consultant Liane Davey identifies five in her book, You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done.