Business owners often rely on their products, procedures and policies to drive sales. However, although all of these components are important to the success of a business, it is the interactions with employees that make or break customer satisfaction. When employees aren’t willing to go to bat for the business, the bottom line suffers. Unfortunately, many employees in today’s workforce are not reaching their full potential. In fact, a 2013 Gallup study reports that as many as 70 percent of U.S. workers are not as engaged as they could be.
So how do we engage workers? The answer is simple: create an intentional workplace culture that makes employees want to do their best work for the company. To build a powerful culture that boosts your employees’ effectiveness, follow these tips:
- Recognize that workplace culture is the responsibility of those in leadership positions. A productive workplace culture is the driving force behind your company’s success, and it is your responsibility to make sure it exists. This culture will not simply develop on its own. Instead, it must be cultivated.
- Know what you want the culture to look like. Before you can build a strong workplace culture, you need to know how you want the culture to function. What is your corporate vision? How can you connect this vision to the tasks your employees perform on a daily basis?
- Acknowledge the value of employees. Employees will be more likely to subscribe to the culture you create if you make them feel valuable. Let your employees know how important they are to the success of your company.
- Measure the success of your efforts. To evaluate the success of your efforts, collect and analyze information about your workplace culture on a regular basis. Some of the best measurement tools include performance reviews, employee feedback and face-to-face conversations with employees. It’s also important to monitor customer engagement and sales data as well.
Need help facilitating the creation of an intentional workplace culture among your employees? Call or email me for a free consultation.